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About Us

Inflect Digital LLC is a data-driven marketing firm founded on the ideal of always looking towards the future yet remaining grounded in our values. This informs our focus on efficiency, optimization, and growth. It is no secret why the clients & partners we work with tend to be visionaries and innovative thinkers.

Our founding team has consulted over $100 Million in digital ads and has worked for years on the ‘inside’ before bringing their insights & expertise to the world. They noticed the problem with the current state of marketing – there was too much of a focus put on campaign-level metrics and not enough on an integrated view between customer and marketing analytics.

Moreover, they noticed a disturbing discrepancy between typical agency priorities and what is actually good for clients’ business. They knew they could provide better value.

Let’s meet our founding team:

Anuroop Kumar

Bio: I didn’t know that I was ‘analytical’, ‘creative’, ‘insightful’, or ‘resourceful’ until I started my business career. However, what I did know was that ever since I can remember, I was always the ‘problem solver’. Combine this with an insatiable curiosity and urge for intellectual challenges – and you get yours truly. Rather than get lost in particulars, my personal approach is to dig deep to uncover the real goals we are trying to accomplish – find the real problems we need to fix. My true strengths come to light in implementing innovative solutions to solve complex problems. I enjoy pursuing a deep understanding of everything from business strategy to pop culture, and this cross-functional mindset allows me to apply fresh perspectives and strategy to a plethora of diverse challenges.  

Lionell Ball

Bio: I am enthusiastic about finding solutions to streamline and scale the bottom line for businesses. I enjoy imagining the future and applying my expertise to bring it to fruition. I instinctively see patterns which triggers my imagination and consequently draw from this natural ability. To practically connect the dots, I analyze what is happening and bridge the gaps by executing strategic tactics and partnerships. My attraction to radical ideas stems from the desire to know and this is the impetus driving my search for deeper answers – allowing my actions to be guided by rigorous research and impartial analysis. I am interested in discovering the larger  principles in the wake of what I can see and thoroughly appreciate a wide variety of cultural experiences.


Convinced ? Well Let’s have a talk then.

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