There is a common misconception companies have about digital marketing – they assume just by simply opting to utilize it, that they have become a ‘data-driven’ company. Truly, this is not the case.
The goal isn’t running Google Ads or Facebook Ads… the goal is to set up a measurable and scalable approach to customer acquisition, maximizing customer LTV (lifetime value), and facilitating business growth.
Setting up a data-driven marketing plan is far more elaborate than simply choosing digital platforms as your marketing channels of choice. It entails a rigorous process of data collection, customer behavior tracking, testing, and data optimization to ensure you don’t waste money on marketing.
While these thoughts all sound good, our secret lies in our execution. Our team relies on their skill sets and knowledge related to both quantitative and qualitative marketing principles while implementing these through the lens of their $100 Million Impact of experience – consulting on digital ads for organizations ranging from Fortune 100 companies, high-growth tech startups, e-commerce, lead-gen, non-profits, and even local community businesses.
Through a combination of data analysis, buyer psychology, creative messaging, marketing automation, attribution models, and advanced customer tracking we are able to optimize each stage of the customer journey – thus, accelerating growth and profitability.
Inflect Digital doesn’t look at “marketing budget” as their benchmark; but rather “budget-effectiveness” – we’re the ones founders and marketing executives turn to when their priority is long-term success.