Inflect Digital was born serendipitously when a team shuffle at Facebook placed our founders, Lionell Ball and Anuroop Kumar, next to each other. Through engaging conversations, they observed a glaring gap in the market and envisioned what a truly impactful growth team could be. Their shared life experiences underscored how culture and community shape our thoughts and actions, leading them to a unique approach. This blend of data-driven strategy, cultural insights, and client-centric value became the foundation of Inflect Digital. Since our founding, we have successfully applied this approach across various verticals and stages of company growth. Today, we are trusted for our transparent, efficient, and collaborative process, delivering proven success and driving exponential growth for visionary businesses. Join us on our journey to transform your business and redefine success.
Lionell Ball
Lionell Ball is a dynamic leader known for delivering innovative solutions and results-driven leadership. Growing up in Detroit, he faced the challenges of underfunded schools and police harassment. Despite these obstacles, he excelled academically and pursued higher education, achieving outstanding results. At Meta, he sharpened his expertise in the future of marketing. With his leadership, alongside his co-founder, Inflect Digital has consulted on over $150 million in ads, focusing on efficiency, optimization, profitability, and growth. His strategic focus on driving customer acquisition, audience engagement and revenue growth has led to significant success for his clients, making him a trusted partner for Black and underestimated founders globally. Beyond his professional accomplishments, Lionell is deeply committed to mentorship and celebrating the achievements of trailblazing entrepreneurs. His initiatives, such as Monday Movers & Shakers, highlight and celebrate individuals who are shaping industries and making substantial contributions to their communities. This platform not only acknowledges and promotes their hard work and success but also inspires a new generation of leaders to forge their own paths while building upon an enduring international legacy of innovation and positive change.
Anuroop Kumar
Anuroop Kumar is a trailblazer in growth marketing and business growth strategy, known for his future-focused vision and relentless drive to solve the toughest business customer acquisition & monetization challenges. As co-founder of Inflect Digital, Anuroop has pioneered innovative solutions that tackle scaling, efficiency, and profitability while anticipating where market opportunities will emerge next.A champion for culture-driven businesses, Anuroop co-created the concept of the "cultural delta"—the competitive advantage that businesses gain by embracing and amplifying their unique cultural positioning. His passion for unlocking equitable access to economic opportunities extends to democratizing great marketing resources for underrepresented founders and growth-focused entrepreneurs. Whether it's driving revenue, scaling user growth, or helping businesses adopt cutting edge marketing capabilities, Anuroop’s problem-solving abilities empower businesses to thrive in today’s dynamic marketplace.
Pam De La Cruz
Operations Manager
Pam is a seasoned Operations Manager from the Philippines with a track record of improving company efficiency and leading diverse teams. She specializes at creating and implementing operational policies, streamlining processes, and tracking financial and performance metrics. Pam enjoys the journey of strategic planning, project management, and innovation, which results in major operational improvements and increased efficiency in her responsibilities
Ian Cardenas
Media Strategy Manager
Ian Cardenas is a seasoned media buying and programmatic marketing specialist with over 10 years of experience. With extensive expertise in programmatic, social, search, and more, Ian excels at optimizing ad campaigns that maximize ROI and drive business growth. With a strong analytical mindset and a deep understanding of the digital landscape, Ian’s dedication to staying ahead of industry trends ensures he consistently provides innovative solutions for all clients.
Kathleen Deloso
Social Media Manage
Kathleen is a social media manager with a creative background, dedicated to helping businesses and personal brands develop their unique identities. Her diverse experience spans retail & wholesale fashion, health, wellness, beauty, and food and beverage. Fueled by a natural curiosity, she thrives on learning new things and collaborating with unique individuals. By leveraging her skills in video editing, graphic design, strategic management, and thorough brand research and audits, she aims to empower clients with tailored strategies that drive meaningful growth, engagement, and a standout online presence.
Aravind Sundar
Marketing Technology Manager
Aravind Sundar is a seasoned marketing leader with a proven track record in leveraging data analytics to drive go-to-market (GTM) strategies. As Head of Marketing at Telescope, a Sequoia-backed startup, he successfully launched the product to market, demonstrating exceptional strategic foresight and seamless cross-functional collaboration. His expertise extends to establishing major brands in the US and European markets, significantly enhancing brand recognition and customer engagement. Aravind's strategic insights have led to an average of 35% uplift in conversion rates, a 25% reduction in customer acquisition costs, and the successful execution of multi-channel campaigns that increased brand visibility.
Alex Catedral
Head of Media Production
Alexander Catedral, has been capturing and telling his own and others stories for over 15 years. He’s worked with fortune 500 companies, fashion brands, universities, presidential campaigns, small businesses, and everything in between. He’s filmed, directed, and edited hundreds of pieces of video content that has generated hundreds of thousands of video views and dollars. He’s worked across the world, from Turkey to the Philippines. He’s also appeared at many film festivals for his own family stories. Alex believes you can’t truly embrace and tell others stories, without embracing and telling your own.
Daja Lee
Financial Operations Manager
Daja Lee is a seasoned financial expert with over six years of experience in accounting, tax preparation, and financial advisory services. She has worked with a wide range of clients, from small businesses to individuals, providing invaluable financial insights and strategic bookkeeping. Daja's approach simplifies complex financial processes, empowering her clients to achieve economic success. With a global outlook, she brings a deep understanding of financial systems and a passion for client-focused financial wellness. Her commitment to excellence has made her an indispensable asset to organizations like Inflect Digital.
Sandy Martinez
Community Ambassador
Sandy Martinez is a self-motivated professional who brings over 25 years of professional experience. She is a community builder, Hispanic & Latino advocate, entrepreneur, and motivational speaker to inspire others with her powerful story as a first generation immigrant from Zacatecas, Mexico. Sandy is also passionate about empowering women. Sandy’s impactful work has earned her recognition as the 50th president for the Arizona State University (ASU) Chicano Latino Faculty and Staff Association, serving as Chair for the ASU Commission on the Status of Women, being named a 2019 Badass Woman of ASU, being featured in Shoutout Arizona Magazine, being featured in Times Square for NFT NYC and for her work with Women of Web3 in 2023, co-leading a session at the United Nations 78th Science Summit featuring 17 women trailblazers in Web3 to foster gender equality and inclusivity in the digital realm, and being named 100 Most Inspirational Women of Web3 & AI for 2023 by Unstoppable WOW3’s Most Inspirational Women.
Marcus Collins
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Professor-in-Residence
Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—formerly serving as the Head of Strategy at Wieden+Kennedy, New York—and one foot in the world of academia—as a marketing professor at the Ross School of Business, University of Michigan. His deep understanding of brand strategy and consumer behavior has helped him bridge the academic-practitioner gap for blue-chip brands and startups alike. He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business' 40 Under 40 award, and an inductee into the American Advertising Federation’s Advertising Hall of Achievement.
Before joining Wieden+Kennedy, he served as the Chief Consumer Connections Officer at Doner Advertising and led Social Engagement at Steve Stoute’s advertising agency, Translation. Over the course of his career, Marcus has developed a practice for creating culturally contagious ideas that inspire people to take action. Prior to his advertising tenure, Marcus began his career in music and tech with a startup he co-founded before working on iTunes + Nike sport music initiatives at Apple and running digital strategy for Beyoncé.
Marcus’ work centers squarely on the impact of culture and the power that comes from having great cultural proximity. Marcus holds a doctorate in marketing from Temple University, where he studied cultural contagion and meaning-making.He is a Forbes columnist and a trusted voice among CMOs and business leaders. But most importantly, he is a proud Detroit native, a devoted husband, and a loving father to Georgia and Ivy.
