Decreasing Cost per Ticket Sale by 47%, Doubling Attributed Ticket Sales, & Driving Record-Breaking Attendance

Client

Render ATL

Situation
Render ATL, the flagship event of ATL Tech Week, brings together tech professionals with a unique focus on cultural diversity. Despite growing attendance, the event's leadership aimed to improve the efficiency of their ad campaigns, cut costs, and increase ticket sales for the 2024 event. They partnered with Inflect Digital to maximize their ad spend and fine-tune campaign targeting to drive record-breaking attendance.
Our Approach
We developed a data-driven strategy by analyzing audience behavior, ticket purchasing trends, and event-specific user-generated content. Our focus was on building effective segmentation and collaborating with Render ATL’s team to optimize content and campaigns. We streamlined ad performance to decrease CPAs while scaling attendance. This collaboration also ensured that ticket sales campaigns were aligned with attendee expectations, creating an efficient advertising machine.
Impact
Reduced

CPA by 47%

YoY

197%

increase in attributed ticket sales

5,500+

daily attendees

8.21x

ROAS

Inflect Digital has been an indispensable asset in the growth stories of several portfolio companies. Their team extends their competence beyond growth marketing as they've mastered the algorithms making them an unrivaled partner in paid media and email marketing. As an operator, their scrappiness, diligence, and deep commitment, are what you want in your corner when scaling is the goal.