65% Increase in Daily Sales + 4.39x ROAS with Post-Holiday Ads

Client

Talley and Twine

Situation
Client was suffering from attribution issues, delayed attributions, loss of optimization, and media-buying inefficiency. After losing momentum in the post-Holiday slump we needed to drive efficiency and sales volume. They had lost several interests typically effective for targeting the Black market.
Our Approach
Audience segmentation of existing customers but we needed to build Top of Funnel targeting from the ground up. We created new audience segments and used their photography to create 7 distinct sales angles tested across 8 audiences. All while optimizing for CPAs and scaling best performers.
Impact

65% increase

in daily sales

MER 4.3x

Average
Scaled Revenue by

35%

from ads

42% increase

in ad spend, scaled up profitably.

Inflect Digital has been an indispensable asset in the growth stories of several portfolio companies. Their team extends their competence beyond growth marketing as they've mastered the algorithms making them an unrivaled partner in paid media and email marketing. As an operator, their scrappiness, diligence, and deep commitment, are what you want in your corner when scaling is the goal.