Exploding Social Media Growth Through a Multi-Faceted Strategy
Client
Aisha Bowe
Situation
Aisha Bowe, an ex-NASA aerospace engineer and founder of an 8-figure company, sought to scale her social media presence. As she is slated to become the first Black woman in private spaceflight with Blue Origin, she needed a robust strategy to amplify her message of education, empowerment, and motivation. The challenge was to create sustained engagement across both organic and paid channels.
Our Approach
We implemented a layered organic and paid strategy, identifying content that best drove follower engagement versus what created business opportunities. Paid ads were targeted to build upon the momentum of Aisha’s organic content, accelerating follower growth. We tracked and refined creatives to highlight her achievements and resonate with audiences across multiple touchpoints, ensuring alignment with her brand's mission.
Impact
10K+
Net follower growth
500+
New followers per week
92.5%
Engagement from non-followers
2.2 million+
Interactions