Driving Profitability & 5x Explosive Growth

Client

Hairbrella

Situation
Hairbrella had experienced tremendous growth during the summer of 2020 - as their protective headwear was in high demand during the pandemic. By November, their growth began stagnating. The brand was succeeding based on the innovative nature of it's products - but besides that they were being sold as functional headwear. We theorized that the disconnect was in not appealing to the social capital and cultural nuances of the brand.
Our Approach
We optimized on two fronts - both quantitatively and qualitatively. On the quantitative side: Drastically improved testing timeframe, adopted best practices for scaling, countered volatility through breaking up bulky campaigns into several different acquisition segments (all which could be scaled, paused, and eliminated as needed) this allowed us to manage efficiency and prevent wastage. On the qualitative side: Rewriting ads to appeal to pain points, written in language which appealed to the target audience
Impact
Went from

0.85x to 3x

monthly ROI over a year

4xed

monthly ad spend
Increased profitability by

20%

month-over-month.

5x monthly

revenue year over year

Inflect Digital has been an indispensable asset in the growth stories of several portfolio companies. Their team extends their competence beyond growth marketing as they've mastered the algorithms making them an unrivaled partner in paid media and email marketing. As an operator, their scrappiness, diligence, and deep commitment, are what you want in your corner when scaling is the goal.

Working with Inflect Digital has been a showcase of efficiency and attention to detail. They made the uncertain landscape of marketing that comes with launching a product much easier to navigate. Since we started working with them, our ad campaigns have become more targeted and effective, significantly reducing our cost per acquisition. Their meticulous approach ensures every campaign is optimized for maximum impact, and their constant focus on improving results has led to a steady increase in our user base. Every conversation with them is genuine and you can tell they take the time to understand their client’s product and market. We couldn't ask for a better partner to help us grow Axio AI

Inflect Digital has dramatically scaled our ad spend and significantly reduced our CPA, demonstrating their grit and expertise. Their scrappy, hardworking team has been a rare find in the advertising industry!

Working with Inflect Digital has been a game-changer for Nude Barre. They truly take a holistic approach to performance marketing by looking at all aspects of the business. Their team is scrappy and dedicated which is important when needing to test various strategies. They consistently go above and beyond to support our goals, which speaks volumes about their commitment and expertise. It is always hard to find agencies that are truly invested in your growth

The team at Inflect Digital have been great partners for Talley & Twine. We’ve seen our ROAS increase significantly while our CPA has consistently decreased, thanks to their targeted and thoughtful campaigns. Inflect Digital are true partners who are deeply invested in our success. Their innovative approaches have exceeded our expectations, making them an invaluable part of our growth journey