Decreasing Cost per Ticket Sale by 47%, Doubling Attributed Ticket Sales, & Driving Record-Breaking Attendance
Client
Render ATL
Situation
Render ATL, the flagship event of ATL Tech Week, brings together tech professionals with a unique focus on cultural diversity. Despite growing attendance, the event's leadership aimed to improve the efficiency of their ad campaigns, cut costs, and increase ticket sales for the 2024 event. They partnered with Inflect Digital to maximize their ad spend and fine-tune campaign targeting to drive record-breaking attendance.
Our Approach
We developed a data-driven strategy by analyzing audience behavior, ticket purchasing trends, and event-specific user-generated content. Our focus was on building effective segmentation and collaborating with Render ATL’s team to optimize content and campaigns. We streamlined ad performance to decrease CPAs while scaling attendance. This collaboration also ensured that ticket sales campaigns were aligned with attendee expectations, creating an efficient advertising machine.
Impact
Reduced
CPA by 47%
YoY
197%
increase in attributed ticket sales
5,500+
daily attendees
8.21x
ROAS