Consumer GTM Strategy + Driving New User Registrations at <$5

Client

Axio AI

Situation
Axio AI came to us looking to test DTC user acquisition while optimizing their cost per registration. They had ambitious growth goals and, despite a ground-breaking product, we were competing with established players in the AI space. Our challenge was to build a scalable strategy that could lower the cost per user registration while still delivering high-quality users who would stick around and engage.
Our Approach
We utilized our proprietary product-market fit testing model to fine-tune Axio AI’s audience targeting and messaging. Our focus was clear: bring cost per registration down while maintaining a consistent stream of daily new users acquired. We worked with Axio AI’s amazing in-house design team to launch creatives that captured the unique experience of using their product (vs. other AI products in the market). We then eliminated guesswork by rigorously testing various messaging, creatives, and audience segments to identify the optimal combination for growth. Throughout this process, we continually optimized Axio AI’s ads and audience targeting, setting the foundation for a scalable, high-growth strategy.
Impact
Acquired over

2000 new DTC users,

driving growth.

$4.67

peak CPA achieved.
Reduced

CPA by 65%,

improving cost-efficiency

800K

target audience engagement

Inflect Digital has been an indispensable asset in the growth stories of several portfolio companies. Their team extends their competence beyond growth marketing as they've mastered the algorithms making them an unrivaled partner in paid media and email marketing. As an operator, their scrappiness, diligence, and deep commitment, are what you want in your corner when scaling is the goal.

Working with Inflect Digital has been a showcase of efficiency and attention to detail. They made the uncertain landscape of marketing that comes with launching a product much easier to navigate. Since we started working with them, our ad campaigns have become more targeted and effective, significantly reducing our cost per acquisition. Their meticulous approach ensures every campaign is optimized for maximum impact, and their constant focus on improving results has led to a steady increase in our user base. Every conversation with them is genuine and you can tell they take the time to understand their client’s product and market. We couldn't ask for a better partner to help us grow Axio AI

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