Consumer GTM Strategy + Driving New User Registrations at <$5
Client
Axio AI
Situation
Axio AI came to us looking to test DTC user acquisition while optimizing their cost per registration. They had ambitious growth goals and, despite a ground-breaking product, we were competing with established players in the AI space. Our challenge was to build a scalable strategy that could lower the cost per user registration while still delivering high-quality users who would stick around and engage.
Our Approach
We utilized our proprietary product-market fit testing model to fine-tune Axio AI’s audience targeting and messaging. Our focus was clear: bring cost per registration down while maintaining a consistent stream of daily new users acquired. We worked with Axio AI’s amazing in-house design team to launch creatives that captured the unique experience of using their product (vs. other AI products in the market). We then eliminated guesswork by rigorously testing various messaging, creatives, and audience segments to identify the optimal combination for growth. Throughout this process, we continually optimized Axio AI’s ads and audience targeting, setting the foundation for a scalable, high-growth strategy.
Impact
Acquired over
2000 new DTC users,
driving growth.
$4.67
peak CPA achieved.
Reduced
CPA by 65%,
improving cost-efficiency
800K
target audience engagement