Driving 20x Returns & Optimizing Cost Per Lead Down to $3 for a Tech Bootcamp
Client
Elevate
Situation
Elevate came to us to help boost enrollments and leads through digital ads. We looked at potential and created a strategy for targeting and acquiring the right potential students. At this time the team didn't have an optimized Meta pixel or ads account. Hence, we would be competing with established competitors targeting high value prospects. Moreover, their prospects needed to be credit-qualified to afford the $10k program tuition.
Our Approach
We took away all the “fluff” to focus on the primary metric: enrollments/month + cost per enrollment. Through student attributes and personas shared with us by the client, we were able to define strong potential audiences and develop a lead-gen strategy for the same. Initial iterations involved an online form, this resulted in some quality leads but not a scalable cost. Eventually, we pivoted to a Facebook Lead form to reduce friction. Our Lead Gen coupled with the company's internal expertise in sales & closing has led to highly profitable outcomes.
Impact
Reduced
CPL by 75%,
enhancing efficiency.
3x increase
in monthly enrollments
20x ROAS
250% increase
in monthly revenue